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The Children’s National bear symbol is the face of Children’s National. It represents the emotional tie between the doctors and staff of Children’s National and their patients, families, and communities.

It may NOT be used by itself. The bear symbol is part of the logo. The exception to this rule is when using the cropped or patterned bear symbol, as covered in the graphic devices of this guide.

The position or angle of the bear symbol gives the impression of being alert or attentive and should never be rotated other than what is shown here.

The gradient that is part of the bear’s face adds to the personality and is the preferred style when CMYK, RGB, or three-color gradient options are available.

Children's National bear symbol primary usage