Brand Online

The Children’s National logo is a combination of the sans serif font making up the logotype and the bear symbol. The structure of the sans serif font represents the rational side of the Children’s National brand, and the bear represents the emotional side of the brand.

The logo shown here is the primary version that should be used across all communications where possible.

The gradient appearing on the bear’s face brings life to the symbol and should be used as-is, never re-drawn.

The primary logo (with gradient bear symbol) is built in the following colors:

PMS 410 (bear shape)
PMS 411 (eyes, nose and mouth)
PMS 485 (logotype and TM)

The ® symbol should always appear as part of the complete logo.

Never show the logotype without the bear symbol or vice versa.